Convenience store
Site Viability & Investment Assessment

Know Whether a
Convenience Store Site
Will Make Money
Before You Invest.

Data-driven site viability assessments for independent retailers, investors, landlords and franchise operators. One fixed fee. Bank-ready report.

💬 Book an Assessment → See What You Receive
✓ £1,750 fixed fee — no VAT
✓ 23 years convenience retail experience
✓ Bank-ready PDF report included
23
Years in UK Convenience Retail
145
Stores Previously Managed
£1,750
Fixed Fee — No VAT
10
Section Investment Report
The Report

See Exactly What You Receive

A 10-section professional investment memorandum. Written like a Savills or Christie & Co report. Built on your site's actual data.

Section 1
Executive Summary
Verdict: Proceed / Caution / Do Not Proceed. ROI, net profit and payback at a glance.
Section 2
Site Overview
Address, format, size, cost assumptions, site visit assessment scores.
Section 3
Market & Demographics
Catchment population, age profile, income, deprivation, housing tenure.
Section 4
Local Food Profile
What this catchment buys, category priorities, world foods, health trends.
Section 5
Competitor Analysis
RAG-rated competitor table, proximity, threat assessment.
Section 6
Symbol Group Recommendation
Top 3 scored options with rationale. Unbiased. No sales pitch.
Section 7
Financial Performance
Full P&L, EBITDA, net profit, ROI, payback. Year 1 in detail.
Section 8
5-Year Forecast
Sales, profit and cumulative returns. 25-scenario sensitivity matrix.
Section 9
Risk Register
Red, amber and green risks ranked by severity. Plain English impact statements.
Section 10
Investment Decision
Clear recommendation with consultant rationale. Signed off by Richard Shorney.
The report is produced using a purpose-built assessment platform, verified against ACS 2025 national benchmarks and written in the same format used by commercial property advisers and retail investment analysts.

Send it directly to your bank, your landlord, your franchise director or your investor. It answers every question they will ask before they commit.
ROI
134%
Net Profit Yr 1
£201k
Payback Period
0.7 yrs
Risk Rating
LOW
Example figures from a completed assessment. Your figures will differ.
💬 Commission Your Assessment →
How It Works

Four Steps to a Decision

Step 1
Site Visit
Richard visits the site, photographs the location, scores visibility, access and competition. Notes that no data source can replicate.
Step 2
Data & Catchment Analysis
Postcode intelligence, demographics, spend profiles, traffic counts, competitor mapping and planning application review.
Step 3
Financial Modelling
Full P&L, 5-year forecast, ROI, payback and 25-scenario sensitivity analysis. Benchmarked against ACS 2025 national data.
Step 4
Investment Recommendation
A clear verdict: Proceed, Proceed With Caution or Do Not Proceed — with the evidence to back it up.
Who We Help

Built for Anyone Making a
Convenience Retail Decision

🏪
Independent Retailers
You're looking at a new site or a second store. Before you sign a 10-year lease, know the numbers. Know the risks. Know the recommendation.
🏢
Multi-Site Operators
Adding a site to a portfolio? The assessment gives you the same due diligence a retailer would do on a £1m acquisition — at a fraction of the cost.
🔑
Franchise Groups
Evaluating a new franchise territory or acquisition target? The report models viability against your network benchmarks, not generic sector averages.
🏠
Landlords & Agents
A completed assessment proves the commercial viability of a retail unit. Use it to support lease negotiations, planning applications or disposal strategy.
💰
Property Investors
Considering a convenience retail asset? The assessment tells you whether the operator's business model stacks up before you commit capital.
🏦
Lenders & Finance Teams
The report is produced in bank-ready format. P&L, ROI, sensitivity analysis and risk register — everything a credit committee will ask for.
Services

What We Offer

Flagship Service
Site Viability Assessment
£1,750 fixed fee · No VAT · All inclusive
A complete investment appraisal for a proposed convenience retail site. Produced as a 10-section professional report. Sent as a bank-ready PDF within an agreed timeframe.
  • Personal site visit with detailed area and store analysis
  • Property and postcode intelligence
  • Full cost and investment model
  • Refit and finance planning
  • Category sales mix and ranging analysis
  • Catchment demographics and deprivation analysis
  • Traffic, footfall and competitor mapping
  • Full financial model and 5-year cash flow
  • 25-scenario sensitivity analysis
  • Risk register with red, amber and green ratings
  • Bank-ready PDF report and investment recommendation
💬 Commission an Assessment →
Ranging for Profit
£199 per section
Send me photos of your dairy/chilled section, alcohol chiller and soft drinks chiller. I will build you a bespoke planogram designed to grow margin. 48-hour turnaround.
  • Bespoke planogram for each section
  • Benchmarked against ACS 2025 national data
  • Category mix and margin analysis
  • 48-hour delivery
💬 Send your photos →
Symbol Group Guidance
Included in assessment · Also available standalone
Unbiased advice on which symbol group fits your location, turnover profile and catchment. No sales pitch. No referral fees. Just the right answer for your business.
  • Scored comparison of all major groups
  • Terms, refit contribution and ranging support reviewed
  • Recommendation with clear rationale
💬 Get advice →
Richard Shorney — Genesis Retail
About
Richard Shorney
Site Viability & Investment Assessment Specialist

23 years at the sharp end of UK convenience retail — A.F. Blakemore, Spar and Nisa/Co-op Retail Ltd. Previously Retail Development Manager overseeing 145 stores across North London, responsible for £14 million in annual throughput. Consistently ranked national top three for new business.

Genesis Retail was founded to give independent retailers and investors access to the same quality of site analysis that the multiples commission before every store opening — at a price that makes commercial sense.

✓ A.F. Blakemore / Spar — store development and ranging
✓ Nisa/Co-op Retail Ltd — Retail Development Manager, 145 stores
✓ ACS 2025 — all assessments benchmarked against national data
✓ Bank-ready reports — accepted by lenders and franchise directors
£1,750
Fixed · No VAT · All Inclusive

Ready to Know Whether Your Site
Will Make Money?

💬 Book an Assessment on WhatsApp →
Or email: rshorney@genesisretail.uk
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